Hey! I’m Iri.
I’m a copywriter + marketing strategist with nearly a decade of experience supporting organizations focused on business growth, community well-being and local tourism.
I believe that every community has a story worth telling, and strong content helps that story reach people looking to build a life, grow their work, or invest in something sustainable.
Engaging, SEO-focused copy highlights the people, progress and strengths that make your region stand out as a steady place to grow.
The goal is simple: I take your stories and shape them into content that reflects the heart of your community.
Creative content solutions for community organizations ready to strengthen their voice.
Helping community-driven organizations share their story and strengthen their local impact.
portfolio
let’s talk work!
Web Copy Examples
Say buh-bye to boring website copy! I write words that move minds and inspire action. My portfolio includes crafting compelling career narratives for Talent Inc.'s websites cvapp.nz and cvapp.ie, empowering millions of job-seekers to land their dream roles. I don't just write words, I craft stories that resonate with recruiters, unlock opportunity, and build community.
Expect SEO-optimized content that not only ranks high in search results, but also leaves a lasting impression—from thought leadership pieces sparking industry buzz, to how-to guides that empower action, I transform complex ideas into engaging stories, driving traffic and building authority one word at a time.
Note: Some projects may be credited to the client or in-house company due to internal policies. Please inquire for specific details!
Social Media Examples
Social media? Now we’re talking. I'm the bridge between your brand and your audience, crafting content that sparks genuine connections, ignites conversations, and fosters a thriving online community.
Think scroll-stopping visuals accompanied by witty captions, and a strategic approach that turns followers into loyal brand advocates. I helped build St. Dalfour's engaged community from the ground up across Instagram - and I can do the same for you!
Blog Examples
Forget generic email blasts. I create email campaigns that feel like personal conversations, nurturing leads and turning subscribers into loyal customers.
Think strategic segmentation, compelling storytelling, and irresistible calls to action that drive conversions and boost your bottom line. Whether it's a warm welcome, a tempting promotion, or an informative newsletter, I deliver emails that people actually want to open.
tap into
enhanced brand presence – copy that positions you as the go-to-expert in your field.
ask me anything.
Ready to discuss your project? Let's connect!